http://code.seolab.ru
The codex of SEO specialists
- Respect work of the web designer, colleagues, employees of search engines.
- Do not make the web-pages intended for the search engine, but not for the user, as that: the invisible text, extremely small size of a font, too much pale color of the text, concealment of contents with use of scripts or cascading styles sheets, cloacking, instant redirects and so forth.
- Do not address to moderators of search engines vainly, do it only at presence of mistakes in distribution, indexation or unfair, at your sight, banning of site.
- Do not confuse the customer concerning guarantees of showing of a site in distribution and methods of optimization used by you in promotion of sites.
- Do not use in optimization and promotion of a site of a word and the word-combinations which are not reflecting of site subjects, the goods or services.
- Do not increase is artificial attendance of a site and not create visibilities of attendance. Do not use the no-target traffic, the blind traffic, services of cliques - clubs. Do not use exploites for browser, which changing user's home page or favorites.
- Do not increase quantity of pages on a site, closes for a search engine robots areas with the big duplication of the information, and also the out-of-date information, do not use the senseless and generated texts on pages.
- Do not increase is artificial quantity of links to a site, participating in automatic systems of links exchange. Remember, placed links should be convenient for the user, as in a place, so and the contents.
- Don't a false accusation of others web-masters in a spam of a search engines.
- Working on optimization, first of all work for development and improvement of convenience of the site, for completeness of disclosing of area and precise definition of sections, for the comprehensible names of links to the site materials.
And only after creation a good site, - promote it.
